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Ray Higdon Tips on How to Become a Top Earner

ray higdon

Part 1: What you need to know BEFORE you prospect anyone.

  1. Consider this a long-term career- You have to think about Network Marketing as an actual career. It is not a get rich quick or a lottery ticket; it is a profession.
  2. You are NOT easily persuaded by the opinions of others.
  3. Embrace a daily routine

Part 2: How to Start with your Prospecting!

-You are going to have to get alot of No’s. You will have to get used to rejection.

-You don’t make money getting ready to get ready. You have to be willing to get out there and imperfectly move forward.

Warm Market

-Are your circle of friends business people? Does your warm market come to you for business advice? Tell them, “Hey, I’m doing this thing, I think it my be a fit for you, check it out.”

-If so, you are going to have an easy road to recruiting because they will listen to anything you say. However this is not duplicatable because most people don’t have those type of connections.

-At some point, you will get team members, who do not have those types of connections. If you are limited to teaching your recruits warm market, you are going to take people who could have had success and they will quit.

-If you have been in other companies, do not give warm market the money message. They won’t listen, they are burnt out. Say, “I know you have 0 interest in the business, but I think you might like the product.”

Cold Market

  1. There will always be more cold market than warm market. Always more people that you don’t know than you do know.
  2. Even if you have an amazing warm market, you are going to recruit people who don’t have a great warm market. If you are limited to teaching your recruits warm market, you are going to take people who could have had success and they will quit.
  3. Cold Market does not know your history.

Ray Higdon’s favorite line for cold market: “Hey, I got to jump on this conference call, but I’m just curious would you be open to a side project if it didn’t interfere with what you are doing?” Never say “Are you interested?”

-Prospect will ask “What is it?” Say, I’d be more than happy to let you know what it is, but unfortunately I have this conference call (you have to go do something). But let me get your information and I’ll follow up with you to see if this is a fit for you or not.

-If prospect says, “What is it? I won’t give you my number unless I know what it is.” You will say, “I got to jump on this conference call, if you don’t want me to take your information, it’s totally cool, have a nice day, it was good seeing you.” Don’t let cold market push you around.

Go for No!-Andrea Waltz & Richard Fenton- MY NOTES

go for no

I read this book and I think it is a really great read, especially if you have a fear of rejection. Here are my notes:

-Your fear of the word ‘No” is the the only thing standing between you and greatness.

-Failure is the halfway mark on the road to success, not to be avoided, but a stepping stone to get what you really want in life.

-Failing and becoming a failure are two different things. Say to yourself, “I like to fail.”

5 Levels of Failure

-Level 1: The Ability to Fail- People try too hard to avoid this & 90% of people never move past this level.

-Level 2: Willingness to Fail-Accept failure as a natural by product of the process of seeking success.

-Level 3: Wantingness to Fail- developing the desire to fail with inner faith that personal and financial growth will follow. Fewer than 5% make it here.

-Level 4: Failing Bigger & Faster- If failing is good, failing faster is better!

-Level 5: Failing Exponentially: understanding that massive success requires multiplication of effort. Enlist others to fail with them and knowing that individual success means individual success; group failure equals group success!

Go For No!

-Do something everyday that scares you. Quit focusing on your fear and look at the positive.

The Positive: You are expanding your comfort zone. Courage is acting in the face of fear. It’s being afraid of something and doing it anyway.

-When you develop a wantingness to fail, rejection starts being fun. Set goals for the number of no’s you are going to collect each week.

-Hearing ‘yes’ is easy, but learning to hear ‘no’ over and over again and to never quit, that builds character and self-esteem. You are two letters from greatness NO.

Science of Setting “No” Goals

  1. Use current closing ratio to determine the number of sales opportunities you need to make to achieve the number of yes’s, you want for the week. Set goals on daily or weekly basis.
  2. Subtract anticipated number of yes’s from your total sales opportunities and arrive at a minimum ‘no’ goal for the week.
  3. Experience “No” until it loses power over you and do the thing you fear until it loses power over you.

-The day you start giving into your fears in one area of your life, it will only be a matter of time before it becomes easier to avoid other challenges as well.

-It’s the people who work their way through the greatest number of no’s who ultimately discover the greatest number of golden yes’s!

-No doesn’t mean never, it means not yet.

-Track prospects “No’s”. It can take up to 4 No’s before you hear a Yes.

-If you’re going to fail, fail big. You need to fail exponentially- Great leaders help everyone in the organization understand the need to fail faster. When a leader is afraid to fail, everyone in the organization knows it.

-Reward people for their failures, not just their successes.

-Yes is the destination, No is how you get there!

The Four Year Career- My Notes

Four Year

Network Marketing Qualities

-You must be assertive

-You must have confidence

-You must be dynamic in your ability to express yourself.

-You must have enough resources to propel yourself through the challenges.

-Any art requires 10,000 hours of actual practice to master it. That’s 2 hours a day, six days a week, 50 weeks a year for the Four Year Career.

Network Marketing Terms

Wholesale Customer- someone who gets involved to use the products and buy them at the same price that higher-volume distributors would pay.

Retailer- a distributor who focuses their efforts on just selling the products.

Network Marketing Leader- wholesale customer, a retailer, and someone who understands the income opportunity well enough to add selling it to their mix. Can enroll as many as 100 people or more. You must be able to enroll lots of people to sell with you and motivate the group to continue growing.

Network Marketing is using and recommending the product and finding many others who do the same.

Three Basic Activities Required to Create Your Four Year Career

  1. Use: Use company’s products in as many way as possible. Create your own best product story, then you won’t be selling, just telling your story.
  2. Recommend: Don’t sell the product here. Listen to the people around you and listen to their problems. Let them decide if it is right for them. Don’t sell or argue with customers, just recommend it. This is how successful Network Marketers establish lots of customers over time without being a nuisance.
  3. Invite: this is like recommending the product, only you are inviting them to “just” take a look at the income opportunity using tools such as a brochure or website.

Master of inviting = Mastering the Four Year Career

Keys to being an effective inviter:

-Be convinced yourself in your product, company & network marketing

-Be interesting- Ask curiosity questions & listen. Make it all about them and they will be honored and become interested in you.

-Mastery comes with practice: 10,00 hours of practice might convert to 5,000 conversations over four years.

-You are not in the game unless you are inviting new people to look everyday, every week.

-Stop thinking, worrying, avoiding it and getting organized to do it. Take action! Two a day and 10 in play is the perfect plan. Invite 2 new people everyday and follow-up on the last 10 you invited until they say “Yes” or “No”.

Recruiting with Facebook with Guest Terry Gremaux on Ray Higdon Webinar

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7 Ways to Seduce Your Perfect Prospect to Get Endless Leads & Sales

-How to attract the perfect prospect to you?

-Never ever run out of leads

-No more cold-market

-Draw ready to buy prospects to me

-What not to do on Facebook that is hurting on.

-Get Complete Guide to Social Media Marketing

Facebook Posts

-No Link

-Take a quote & give it your opinion.

-Always ask a question for engagement

-Ask them to send you a PM.

-Portray the lifestyle others want

Create Engagement with Posts

-Reach out to your links

-Reach out to your comments

-Reach out to anyone who hits my page

-Reply back to comments as well.

Keep Inbox Full

-Ask curiosity grabbing questions. “I just lost 10 pounds in 32 days & I feel great! PM ME if you’d like to know how I did it.”

– No Links!!

-Find a Facebook group to match your audience/prospect

-Comment with the administrator.

-Generally then you can message everybody else.

-Create Videos

-Introduce yourself

-Ask a question

-Answer that question

-CTA- Call to Action

-Simple on your phone

Attraction Blueprint

-Have a great profile.

-Sexy about section

-Post great engaging fun stuff

-Create interaction

-Have value on your page that leads to a sale or a lead.

-Make lots of money!!