I read this book and I think it is a really great read, especially if you have a fear of rejection. Here are my notes:
-Your fear of the word ‘No” is the the only thing standing between you and greatness.
-Failure is the halfway mark on the road to success, not to be avoided, but a stepping stone to get what you really want in life.
-Failing and becoming a failure are two different things. Say to yourself, “I like to fail.”
5 Levels of Failure
-Level 1: The Ability to Fail- People try too hard to avoid this & 90% of people never move past this level.
-Level 2: Willingness to Fail-Accept failure as a natural by product of the process of seeking success.
-Level 3: Wantingness to Fail- developing the desire to fail with inner faith that personal and financial growth will follow. Fewer than 5% make it here.
-Level 4: Failing Bigger & Faster- If failing is good, failing faster is better!
-Level 5: Failing Exponentially: understanding that massive success requires multiplication of effort. Enlist others to fail with them and knowing that individual success means individual success; group failure equals group success!
Go For No!
-Do something everyday that scares you. Quit focusing on your fear and look at the positive.
The Positive: You are expanding your comfort zone. Courage is acting in the face of fear. It’s being afraid of something and doing it anyway.
-When you develop a wantingness to fail, rejection starts being fun. Set goals for the number of no’s you are going to collect each week.
-Hearing ‘yes’ is easy, but learning to hear ‘no’ over and over again and to never quit, that builds character and self-esteem. You are two letters from greatness NO.
Science of Setting “No” Goals
- Use current closing ratio to determine the number of sales opportunities you need to make to achieve the number of yes’s, you want for the week. Set goals on daily or weekly basis.
- Subtract anticipated number of yes’s from your total sales opportunities and arrive at a minimum ‘no’ goal for the week.
- Experience “No” until it loses power over you and do the thing you fear until it loses power over you.
-The day you start giving into your fears in one area of your life, it will only be a matter of time before it becomes easier to avoid other challenges as well.
-It’s the people who work their way through the greatest number of no’s who ultimately discover the greatest number of golden yes’s!
-No doesn’t mean never, it means not yet.
-Track prospects “No’s”. It can take up to 4 No’s before you hear a Yes.
-If you’re going to fail, fail big. You need to fail exponentially- Great leaders help everyone in the organization understand the need to fail faster. When a leader is afraid to fail, everyone in the organization knows it.
-Reward people for their failures, not just their successes.
-Yes is the destination, No is how you get there!